Online platform encourages alternative to throwaway culture

It’s an old saying: “One man’s trash is another man’s treasure”, but in Mexico, this old adage is being put to the test by a new online platform. CGTN’s Alasdair Baverstock put it to the test by offering something of his own to strangers over the internet.


Mexico City’s 21 million residents produce nearly two kilograms of rubbish each per day, that’s a lot of trash for one of the world’s busiest cities.

Named “Recycle, Reduce & Share”, the online platform is seeking to encourage people from across three Mexican cities to offer their unwanted belongings to others who might find them useful, rather than indulge the throwaway culture that has caused disposal problems for the capital.

It was founded by Alberto Herrera, who told CGTN America the philosophy behind his idea.

“In a world where consumerism has taught us to look only at the price of things, we have forgotten their value in terms of their usefulness”, he said, “the philosophy behind the platform is that rather than to accumulate, it is more sustainable to circulate.”

Alasdair’s baseball catcher’s helmet found a taker, and our reporter met with Fabian Recillas, who is a member of a self-funded baseball team.

He told CGTN that the helmet was a piece of specialist equipment, and hard to come by in Mexico, so that in receiving it, the helmet would go to weekly use in the team’s games, rather than sitting in a dusty closet unused.

The Recycle, Reduce & Share movement is growing across Mexico, with more people signing up every week, new projects opening in other cities and a dedicated app being developed, it’s sure to expand.

Watch the original story on CGTN America

Previous articleEco-friendly company turns used tyres into waterproofing
Next articleFood waste turned into meals for impoverished communities
Alasdair Baverstock MA is an award-winning multimedia foreign correspondent based in Mexico City, with more than five years of experience covering Latin America. Originally from London, and with full NCTJ certification, he specialises in news and feature journalism for print, radio and television. His work has previously been used as set-texts in British A-Level examinations. He currently works as CGTN America's Mexico correspondent, and has formerly published work in TIME Magazine, Daily Mail, The Atlantic, Penthouse, Fox News, BBC, Daily Telegraph, TRT World, and others.


Please enter your comment!
Please enter your name here